Convenience store 7-Eleven has launched a partnership with the Velocity Frequent Flyer program through a new campaign from creative agency CHE Proximity.
Australias 10 million Velocity Frequent Flyer Members can now earn points on everyday food, drinks, fuel and more at over seven hundred 7-Eleven stores.
As lockdowns ease, we are excited to help people take to the skies again by making earning Points everyday easier,” 7-Eleven head of marketing communications Adam Jacka says.
“Whether its an early morning freshly ground coffee, a delicious wrap for lunch, a fill up on fuel or a treat on the go, our customers can now earn Velocity Points to get to their next reward faster.
This campaign embodies the energy, fun and playfulness of our two great brands and this is another key moment in 7-Elevens digital journey.
“The My 7-Eleven app has already been downloaded by 850,000 Australians and were seeing great momentum in acquisition, visitation and customer sentiment since the partnership announcement last month.”
The official campaign launch features two friends who battle it out to collect more points than one another on their day-to-day trips to buy food, fuel, drinks and more at 7-Eleven.
Now that Velocity Points have landed at 7-Eleven, its never been easier to earn,” CHE Proximity creative director Amy Weston says.
“Weve pitted two points addicts against each other in a campaign to see who can earn the most, fastest.
Directed by Tony Rogers via Guilty, the TVCs will air across free-to-air (FTA), catch-up and YouTube and are accompanied by radio, social, out-of-home (OOH), digital and in-store collateral.
The multi-million dollar media buy was led by PHD Media Australia.
Credits
CHE Proximity
CreativeGlen Dickson Deputy Chief Creative OfficerAmy Weston Creative DirectorFraser Nelson Senior CreativeLauren Moran Senior CreativeTrent Roberts – Head of DesignAdam Lord Senior DesignerWill Puglielli – Brand DesignerPlanningClinton Duncan Brand Planning DirectorAccountAndrew Drougas – MD/COOTom Blackburn Group Account DirectorKyle Gradidge Account DirectorLydia Bauer Account ManagerProductionJen Livingston Executive ProducerMatt Thompson Sound EngineerNat Hort Visual Art ManagerNigel Harvey – Senior Finished ArtistSam Scherma – Retouching
GuiltyTony Rogers DirectorRohan Timlock Executive ProducerLiam Gilmour – DOPTim Parrington – EditorMartin Geer – ColouristJamie Scott – Flare Artist
CastingChameleon Casting
ClientAdam Jacka – Head of Marketing CommunicationsJeremy Lewington – Marketing Manager, Customer Communications
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